ATC Hotel and Commercial Project butterfly

The CDP has been appealed to the Coastal Commission. City staff will not know the Commission's processing timeline or hearing date until announced to the public. For information on the appeal process and timeline, please contact Coastal Commission staff.

A public hearing on the Vacation of the Sloat Avenue Right-of-Way (ROW) has been scheduled for the City Council May 18, 2022 meeting at 6:00pm. 


After being continued from the February 2 and February 16 meetings, the City Council considered the vacation of the Sloat Ave. right-of-way (ROW) at its regular March 2, 2022, meeting. No action was taken on the item and it was continued to a date uncertain. The City Council will consider the vacation of the Sloat Ave. ROW on May 18, 2022 at 6:00pm. Click here for the public hearing notice. 

Project History

The project was reviewed by the City's Architectural Review Board (ARB) on December 15, 2020, and the Planning Commission on October 28, 2021 and November 18, 2021. The ARB recommended changes to the project, and several of these were incorporated into the plans reviewed by the Planning Commission. The Planning Commission denied the project on a 4-2 vote with Chair Lilley abstaining. The applicant appealed the Planning Commission’s decision and four members of the City Council called-up the project. The City Council held a de novo Special Meeting on January 12, 2022. At this meeting, the City Council upheld the applicant's appeal overturning the Planning Commission's denial on a 6-1-0 vote. By this action, the Council adopted the Environmental Impact Report (EIR), approved all of the associated permits, and adopted a Resolution of Intent Vacate a portion of the Sloat Ave. right-of-way.

In September 2021, the applicant submitted a revised plan set for the Planning application (Use Permit, Architectural Review Permit, Tree Permit with Development, and Coastal Development Permit). The September 2021 plan set was in response to input on the project from the ARB. The applicant has also refined the tree planting palette to incorporate additional native trees. As such, new landscape plans have been developed and are included in an updated plan set dated December 9, 2021, and received by the Community Development Department (CDD) on December 13, 2021. Links to the December 2021 updated plan set and the September 2021 ATC Hotel and Commercial Project Revisions Narrative are provided below in the drop-down menu labelled Project Plans and Studies. A plan set is also available for public review at the CDD office Monday through Friday from 1:30 pm to 4:30 pm. In following current COVID-19 guidelines, we are only able to accommodate one person in our conference room for one hour at a time.

As portions of the project are within the designated Coastal Commission appeals jurisdiction, the City Council’s decision is appealable to the California Coastal Commission, at least for those portions within the appeals jurisdiction. The City Council will also consider the associated purchase and sale agreement and street vacation for the proposed use of a segment of the Sloat Avenue Right-of-Way (ROW) and a portion of the Ocean View Boulevard ROW.

The American Tin Cannery Hotel and Commercial Project's Draft Environmental Impact Report (EIR) comment period closed on Monday, September 28, 2020, at 5:00 pm. The required 45-day comment period was extended to 60 days to provide for additional comment opportunities. Over 100 comment letters were received, including those by individuals who wrote more than one email or letter. Kimley-Horn and Associates, the EIR preparer, prepared responses to each of the comments received during the comment period and included these comments, along with appropriate updates to the EIR, in a proposed Final EIR. The Final EIR will be considered by City decision makers along with the project permits and entitlements. The FEIR is available for review at the Community Development Department at City Hall as well as on the City's CEQA webpage.


Project Location
The 5.59-acre project site is located at 125 Ocean View Boulevard, City of Pacific Grove, Monterey County, CA, in the City’s Coastal Zone. The project site is bordered by Central Avenue to the south, Dewey Avenue to the west, Ocean View Boulevard to the north, and Eardley Avenue to the east. The property is one block northwest of and adjacent to the jurisdictional boundary with the City of Monterey. The property fronts Ocean View Boulevard directly across from Stanford University’s Hopkins Marine Station, Monterey Bay Aquarium, and historic Cannery Row.

Project Description Summary
The project is a proposal to replace the existing 165,000 square feet of “factory outlet” and related uses with a new hotel and commercial uses. The hotel and commercial uses would provide 225 guest rooms in two primary guest wings (Family/Group Wing and Executive Wing) with a restaurant and bars, meeting and gathering spaces, spa and fitness center and approximately 20,000 square feet of street retail uses along the Ocean View Boulevard frontage. These street retail uses would retain and incorporate portions of the existing industrial structure.
 
Project actions include grading, tree and vegetation removal, partial demolition of existing onsite buildings and improvements, additions/alterations to existing structures and construction of new buildings to establish the new hotel and related commercial uses. The project’s parking plan calls for a total 304 valet parking spaces on site, including approximately 260 subgrade parking spaces.
 
The applicant is seeking a Use Permit, Architectural Review Permit and Tree Permit applications to entitle the project, as well as encroachments, easements or other agreements for the use of a portion of Sloat Avenue to be incorporated into the project site plan. A Coastal Development Permit will also be required.
Environmental Review
Meetings and Workshops
Project Plans and Studies

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