ATC Hotel and Commercial Project butterfly

The City's Architectural Review Board (ARB), met on December 15, 2020, received public testimony, and provided several recommendations for the Planning Commission's (PC) consideration. At this meeting, an inconsistency in the City's Implementation Plan (IP) of the Local Coastal Program (LCP) was discovered. To ensure consistency, the project was paused to provide time to allow the City to undertake a clarifying amendment to Section 23.90.180.C.4.g of the IP which would bring the various regulatory requirements into alignment. The LCP amendment was certified by the Coastal Commission at its August 2021 meeting.

An amended Planning application (Use Permit, Architectural Review Permit, Tree Permit with Development, and Coastal Development Permit) was submitted to the Community Development Department (CDD) on September 8, 2021. The amended application submittal includes revisions to the project design to ensure compliance with the recently-certified LCP amendment. The revised project design also addresses many of the ARB’s recommendations provided at the December 15, 2020, ARB meeting. Links to the September 2021 revised plan set and the ATC Hotel and Commercial Project Revisions Narrative are provided below in the drop-down menu labelled Project Plans and Studies. A plan set is available for public review at the CDD office Monday through Friday from 1:30pm to 4:30pm. In following current COVID-19 guidelines, we are only able to accommodate one person in our conference room for one hour at a time.

A Special Meeting of the Planning Commission was conducted on Thursday, October 28 at 6pm. Following presentations by City staff, the applicant, and public comment, the item was continued to a Special Meeting of the Planning Commission on Thursday, November 18, 2021 at 6:00pm. The Planning Commission's decision is appealable to the City Council. In addition, as portions of the project are within the designated Coastal Commission appeals jurisdiction, the final City decision is appealable to the California Coastal Commission, at least for those portions within the appeals jurisdiction. Whether or not the Planning Commission's action on the project is appealed - or called up to - the City Council, the Council will consider the associated purchase and sale agreement and street vacation for the proposed use of a portion of the Sloat Avenue Right-of-Way. The City Council's consideration of the street vacation and purchase and sale agreement as well as any appeal or call-up of the Planning Commission's decision will follow the Planning Commission’s action as soon as is feasible.

The American Tin Cannery Hotel and Commercial Project's Draft Environmental Impact Report (EIR) comment period closed on Monday, September 28, 2020, at 5pm. The required 45-day comment period was extended to 60 days to provide for additional comment opportunities. Over 100 comment letters were received, including those by individuals who wrote more than one email or letter. Kimley-Horn and Associates, the EIR preparer, prepared responses to each of the comments received during the comment period and included these comments, along with appropriate updates to the EIR, in a proposed Final EIR. The Final EIR will be considered by City decision makers along with the project permits and entitlements. The FEIR and project plans are available for review at the Community Development Department at City Hall as well as on the City's CEQA webpage.

Project Location
The 5.59-acre project site is located at 125 Ocean View Boulevard, City of Pacific Grove, Monterey County, CA, in the City’s Coastal Zone. The project site is bordered by Central Avenue to the south, Dewey Avenue to the west, Ocean View Boulevard to the north, and Eardley Avenue to the east. The property is one block northwest of and adjacent to the jurisdictional boundary with the City of Monterey. The property fronts Ocean View Boulevard directly across from Stanford University’s Hopkins Marine Station, Monterey Bay Aquarium, and historic Cannery Row.

Project Description Summary
The project is a proposal to replace the existing 165,000 square feet of “factory outlet” and related uses with a new hotel and commercial uses. The hotel and commercial uses would provide 225 guest rooms in two primary guest wings (Family/Group Wing and Executive Wing) with a restaurant and bars, meeting and gathering spaces, spa and fitness center and approximately 20,000 square feet of street retail uses along the Ocean View Boulevard frontage. These street retail uses would retain and incorporate portions of the existing industrial structure.
Project actions include grading, tree and vegetation removal, partial demolition of existing onsite buildings and improvements, additions/alterations to existing structures and construction of new buildings to establish the new hotel and related commercial uses. The project’s parking plan calls for a total 304 valet parking spaces on site, including approximately 260 subgrade parking spaces.
The applicant is seeking a Use Permit, Architectural Review Permit and Tree Permit applications to entitle the project, as well as encroachments, easements or other agreements for the use of a portion of Sloat Avenue to be incorporated into the project site plan. A Coastal Development Permit will also be required.
Environmental Review
Meetings and Workshops
Project Plans and Studies

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