The purpose of the Downtown Business Improvement District ist to market and promote downtown Pacific Grove. The BID is an advisory board that is elected by members located in the downtown district. The board is approved and appointed by the Council. (See Reso No. 07-042.) There are 360 member-businesses that are licensed to do business in the downtown district.
Support Hotel Durrell, new hotel at 157 Grand Avenue
Purchased and display lanterns downtown during the Feast of Lanterns
Funded downtown directional signs
Produced spring, fall , and holiday promotional events
Maintained a downtown website
Hosted a downtown butterfly art project
Purchased flower baskets to beautify the downtown area
Advertising in local newspapers and magazines
Minutes will be accessible on the website for approximately 24 months.