The City supports and encourages retail and commercial uses which provide goods and services for a peninsula-wide trade area. It recognizes, however, that it will always be in a very competitive retail market because of its location at the tip of the Monterey Peninsula and its relative distance from major highways. The City also foresees that in the future a greater proportion of its economic vitality may come from visitor-serving enterprises. The character of Pacific Grove is one of a small town where residents and visitors live, work, do business, shop, and have recreational facilities of a self-contained community.
Contact Community and Economic Development Director Mark Brodeur at (831) 648-3189 for more information.